Sunday, October 28, 2012

Super Bowl Harbinger of Problem Drinking

17.6 million American adults are either alcohol dependent or
abuse alcohol. According to the recently released 2001-2002
National Epidemiologic Survey on Alcohol and Related
Conditions, alcohol dependence - particularly among men -
has decreased; however, rates of alcohol abuse have
Super Bowl Sunday has long been associated with over
consumption of alcohol and the problems of alcohol abuse.
Mothers Against Drunk Driving has compiled statistics for
Super Bowl day alcohol related driving fatalities every year since 1999. These statistics show that an average Super Bowl
Sundays see 55.4% increase in alcohol related traffic
fatalities over other days of the year.
Part of the problem may be that imbibing alcohol is
encouraged during the Super Bowl. Nearly 20% of the
commercials, 10 out of 58, aired during Super Bowl XXXIX
will advertise Anheuser-Busch products. Last year
Anheuser-Busch's commercials were among both the most
controversial and popular.
Also promoting Super Bowl alcohol consumption,'s
football writer James Alder, whose goal is to, "provide you with all the necessary resources every serious football fan needs...," offers Super Bowl party recipes for alcoholic Jello shots, including instructions in how to make them stronger.
SOBERnet, a website on alcohol abuse and alcoholim, offers
an alternative recipe for a successful Super Bowl party at
Serve alternative nonalcoholic drinks. Have a key check, and don't let party goers drive drunk. Provide transportation via a designated non-drinking driver or taxi. Plan post game activities, as only time can help someone sober up.
And, don't drink and drive.